Nationwide Building Society Offers Up to 275 Euros Cash Bonus in 2025

Nationwide Building Society is offering a cash bonus of up to 275 euros to customers in 2025. This includes a 175-euro switching bonus and a 100-euro Fairer Share Payment. The offer aims to attract new customers and reward existing members. 

The 175-euro switching bonus is available to customers who switch their current account to Nationwide. Eligible accounts include FlexDirect, FlexAccount, and FlexPlus. To qualify, customers must transfer at least two active direct debits from their old account. The switch must be completed within 28 days using the Current Account Switch Service, which also requires closing the previous account. 

In addition to switching, customers need to deposit at least 1000 euros into the new Nationwide account. They must also make at least one debit card transaction within 31 days of either opening or switching to the account. Once all criteria are met, the 175 euros are paid into the new Nationwide account within 10 days. For joint accounts, only one 175-euro payment will be made. 

The Fairer Share Payment is a profit-sharing bonus paid to eligible Nationwide members. This year, over 4 million members are expected to receive 100 euros each through this scheme. It is the third consecutive year this payment has been made. The total cost to Nationwide for these payments is around 400 million euros, the highest ever.

To be eligible for the Fairer Share Payment, members must have a qualifying Nationwide current account and either qualifying savings or a mortgage product with Nationwide. The payments are made automatically into the current account by early July. 

Stephen Noakes, Nationwide’s retail director, said the payments show the strength of the building society and its commitment to members. He noted that Nationwide returned 2.8 billion euros in value to its members in the last financial year. The mutual’s strong performance follows a 30% jump in profits and the takeover of Virgin Money. 

Customers interested in the 175-euro switching bonus should carefully follow the required steps to ensure eligibility. Nationwide advises opening an eligible account, transferring direct debits within 28 days, depositing 1000 euros, and using the debit card at least once. 

The cash bonus initiative reflects Nationwide’s unique position as a mutual building society. It shares profits directly with members, unlike traditional banks. The combined bonuses could provide significant value to both new and loyal customers. 

Overall, Nationwide’s 2025 payment scheme makes it attractive for customers to switch and benefit from ongoing rewards. The society plans to continue this scheme annually, dependent on its financial performance. 

Those eligible for the cash bonuses will find payments credited shortly after meeting the criteria. The initiative reinforces Nationwide’s focus on member benefits and competitive banking offers.