Spotify have also confirmed that the UK premium subscribers will raise their price by next month.
According to Sky News news (today, October 24), the streamer has already begun emailing the users to tell them that, starting in November, an individual premium subscription will increase from £11.99 to £12.99.
The company has indicated that the price increase is aimed at enabling it to invest in its product, invent its product and keep on giving you the best experience.
Student discounts will not change, and subscriptions will be kept at £5.99, and the subscriber who has taken the premium will be allowed to cancel whenever they feel like.
The streamer said to Sky News: “As we continue innovating and enhancing the value we deliver, we periodically update our pricing to reflect local market conditions and economic factors, ensuring our service remains unparalleled.”
This is the third £1 rise in Spotify subscriber costs among the UK consumers in three years. It is still the largest streaming music service in the country having more than 15 million subscribers.
Some musicians have also attacked Spotify in recent months, such as King Gizzard and The Lizard Wizard, who deleted all of their music on the platform because its then -CEO Daniel Ek is investing millions in military drone (technology based on AI). They have since put all of their albums on Bandcamp. Other artists to drop Spotify include Xiu Xiu and Deerhoof. Ek has since said he will leave the company as Spotify CEO, as of January 1, 2026.
He said the reason behind the move is to enable him to concentrate on other businesses and he will be succeeded by the chief business officer Alex Norstorm as well as VP of the product and technology unit, Gustav Soderstorm.
The EK incident-related controversies also dated back to 2024 when he elicited criticism with his remarks on the price of content production, and it was inexhaustible discussed by millions of users and musicians, who described him as out of touch. He would subsequently renege on his remarks, indicating that he was not planning to devalue the plight of musicians and the so-called reductive term of content.
This also involved the CEO because it was revealed that Spotify had earned profits of more than €1billion (£860 million) at the cost of employees being laid off, musicians who could not earn any money through streaming and an increase in subscription fees.
The streamer has recently added the functionality of following their favourite music venues as well as collaborated with ChatGPT to offer users more personalised music and podcast suggestions.
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